In the world of AI-powered video creation, InVideo stands out as one of the most innovative and accessible platforms. With two major products — InVideo AI and InVideo Studio — creators often wonder which one to use and what sets them apart. Both are designed to simplify video creation, but they cater to different needs and workflows.
In this article, we’ll explore the key differences between InVideo AI and InVideo Studio, helping you understand which tool is right for your video creation goals.
Overview of InVideo
InVideo is a powerful online video creation platform that helps users make high-quality videos for social media, marketing, YouTube, and more — without needing advanced editing skills. It offers tools for both beginners and professionals through two distinct products:
- InVideo AI — an AI-powered text-to-video generator.
- InVideo Studio — a drag-and-drop video editing platform with customizable templates.
What Is InVideo AI?
AI-Powered Text-to-Video Generator
InVideo AI is the latest evolution of the platform, built around artificial intelligence. It allows users to create professional-quality videos by simply entering a text prompt or script. The AI automatically writes, edits, and produces the video — including visuals, voiceovers, captions, and background music.
Key Features of InVideo AI
- Text-to-Video Conversion: Generate videos from simple prompts like “Create a 1-minute YouTube video about AI tools for business.”
- AI Script Generation: Automatically writes engaging scripts for you.
- AI Voiceovers: Choose from realistic AI voices to narrate your video.
- Stock Footage Integration: The AI selects relevant stock clips and images.
- Fast Video Creation: Produce full videos in minutes, ideal for creators who need speed and automation.
Best For
- Content creators, marketers, and YouTubers who want to create videos quickly using AI.
- Beginners with no video editing experience.
- Those focusing on AI-generated content for social media or blogs.
What Is InVideo Studio?
Advanced Manual Editing Tool
InVideo Studio is the traditional drag-and-drop video editor offered by InVideo. It gives you full creative control over every aspect of your video — from transitions and effects to text overlays and animations.
Unlike InVideo AI, you start with a template or blank canvas and manually edit your video using the Studio’s interface.
Key Features of InVideo Studio
- Pre-Made Templates: Thousands of ready-to-use templates for different niches.
- Timeline Editing: Add, trim, and layer video clips and audio manually.
- Custom Text & Animations: Create personalized text overlays and motion graphics.
- Media Library: Access millions of stock videos, images, and soundtracks.
- Voiceover & Subtitles: Add your own voice or use the built-in text-to-speech option.
Best For
- Professional video editors who prefer manual control over AI automation.
- Businesses and agencies creating branded or client-specific videos.
- Creators who want precise customization and detailed editing.
Main Differences Between InVideo AI and InVideo Studio
| Feature | InVideo AI | InVideo Studio |
|---|---|---|
| Creation Method | AI generates videos automatically from text | Manual editing using templates or blank canvas |
| Ease of Use | Very easy – just type a prompt | Requires basic editing skills |
| Customization | Limited to AI options | Fully customizable |
| Speed | Fast (videos in minutes) | Slower, manual process |
| Script & Voiceover | Automatically generated by AI | Manually added or recorded |
| Best For | Beginners, content creators, social media marketers | Professional editors, businesses, video designers |
| Output Control | AI decides visuals and tone | Full creative control by user |
When Should You Use InVideo AI?
Use InVideo AI when you want:
- To create videos fast without manual editing.
- To generate ideas, scripts, and visuals automatically.
- To produce content like YouTube explainers, reels, shorts, or promotional videos.
It’s perfect for creators who value speed, automation, and simplicity.
When Should You Use InVideo Studio?
Choose InVideo Studio when you:
- Want to manually edit every element of your video.
- Need custom branding, such as logo placement, fonts, and colors.
- Are working on professional video projects or client work.
It’s ideal for users who prefer hands-on creativity and precise control.
Can You Use Both Together?
Absolutely!
You can start with InVideo AI to generate a video concept quickly and then fine-tune it in InVideo Studio. This hybrid workflow combines the speed of AI with the flexibility of manual editing, delivering the best of both worlds.
Both InVideo AI and InVideo Studio are powerful tools — but they serve different purposes.
- InVideo AI focuses on automation, speed, and simplicity.
- InVideo Studio emphasizes control, customization, and creativity.
If you’re a beginner or want quick results, InVideo AI is your best choice.
If you’re a professional editor or brand creator, InVideo Studio gives you more flexibility.
Ultimately, the choice depends on your workflow — and the great news is, InVideo lets you use both seamlessly.