Creating high-performing marketing videos has become easier than ever with InVideo AI, but the true power of the platform depends on how well we craft our prompts. Effective prompting is the backbone of generating engaging, storytelling-based marketing videos that capture attention, drive conversions, and perfectly match our brand’s goals. In this detailed guide, we explore how to prompt for marketing videos in InVideo AI, including techniques, structures, examples, and optimization strategies that ensure outstanding results.
Why Prompting Matters in InVideo AI
Prompting determines how InVideo AI:
- Understands our marketing goals
- Chooses scenes, visuals, and transitions
- Writes persuasive scripts
- Generates brand-aligned messaging
- Delivers the tone and emotional appeal we aim for
A well-structured prompt ensures the video is not only visually appealing but also strategic, engaging, and conversion-focused.
Understanding the Core Elements of a Powerful InVideo AI Prompt
To craft impactful prompts, we use a combination of context, intent, audience, tone, structure, and brand details. The most effective prompts for marketing videos include:
1. Clear Objective
Define the goal of the video:
- Promote a product
- Build awareness
- Drive traffic
- Encourage sign-ups
- Generate leads
2. Target Audience
Describe who the video is for:
- Age
- Interests
- Profession
- Pain points
3. Video Type
Specify the format:
- Promo video
- Product demo
- Story-based ad
- Testimonial-style
- Explainer video
- Social media ad
4. Brand Voice & Tone
Be precise about the tone needed:
- Professional
- Friendly
- Energetic
- Luxury
- Minimalist
- Emotional
5. Key Message
Highlight the essential points you want included:
- Features
- Benefits
- Offers
- CTA
6. Duration
Specify duration for accuracy:
“Create a 30-second video” or “a 60-second social media ad.”
Best Prompt Structure for InVideo AI Marketing Videos
Use this structure for consistent results:
Create a [video duration] [type of video] for [target audience] to promote [product/service].
Use a [tone] tone and ensure the video highlights:
1. [Key Point 1]
2. [Key Point 2]
3. [Benefits and Value Proposition]
4. [Call-to-Action]
Include [visual style] visuals and [background music preference].
Make the message engaging, concise, and marketing focused.
How to Write High-Converting Marketing Prompts for InVideo AI
1. Add Emotional Hooks
Marketing videos need emotional triggers.
Examples:
- “Start with a relatable pain point”
- “Use an inspiring opening line”
- “Add a sense of urgency”
2. Focus on Benefits, Not Features
Instead of saying “Our camera has 4K,”
say “Capture memories in stunning clarity.”
3. Add Visual Style Instructions
Specify visual preferences:
- Cinematic
- Fast-paced
- Minimalist
- Colorful
- Storytelling sequences
4. Give CTA Direction
Examples:
- “Shop Now”
- “Join Today”
- “Sign Up to Get a Free Trial”
5. Include Platform-Specific Guidelines
Marketing videos differ for:
- YouTube
- Instagram Reels
- TikTok
Specify the platform to optimize aspect ratio, pacing, and hooks.
Top Prompt Examples for Marketing Videos in InVideo AI
Example 1: Product Promo Video
Create a 30-second promotional video for young professionals aged 20–35 to promote our new smart fitness band.
Tone: Energetic, modern, and motivational.
Highlight: Heart-rate tracking, sleep analysis, long battery life, and fitness insights.
Begin with a relatable lifestyle problem and transition to how our product solves it.
Use dynamic, sporty visuals and upbeat music.
CTA: Order Now to Unlock Your Fitness Potential.
Example 2: Social Media Marketing Ad
Create a 20-second Instagram Reel marketing video for skincare-conscious women aged 18–40.
Tone: Fresh, calming, and luxurious.
Focus on: Natural ingredients, glowing skin results, dermatologist-approved formula.
Include soft visuals, pastel colors, and smooth transitions.
Start with a beauty problem and show the transformation.
CTA: Tap to Shop Your Glow.
Example 3: Brand Awareness Video
Create a 45-second brand awareness video for our eco-friendly bag brand targeting environmentally conscious millennials.
Tone: Inspirational, earthy, and modern.
Highlight: Sustainability, durability, handcrafted design, zero-waste production.
Use nature-inspired visuals with a warm color palette.
CTA: Join the Eco-Movement Today.
Example 4: Real Estate Marketing Video
Create a 60-second real estate promotional video targeting families looking for a luxury home.
Tone: Elegant, trustworthy, and aspirational.
Highlight: Spacious design, smart home features, gated security, and nearby schools.
Use cinematic drone shots and soft background music.
CTA: Book Your Visit Today.
Advanced Prompting Tips for Professional Marketers
Tip 1: Give Scene-by-Scene Instructions
If you want absolute precision:
Scene 1: Hook with problem
Scene 2: Introduce solution
Scene 3: Product benefits
Scene 4: Social proof
Scene 5: CTA
Tip 2: Add Script Preferences
Examples:
- “Write a motivational script”
- “Use storytelling style”
- “Use short, punchy lines”
Tip 3: Request On-Brand Visual Identity
Include:
- Brand colors
- Brand style
- Logo placement instructions
Tip 4: Include Video Format
Specify:
- 9:16 for Reels/TikTok
- 16:9 for YouTube
- 1:1 for Facebook
Tip 5: Use Marketing Psychology
Mention:
- Scarcity
- Social proof
- Authority
- Storytelling
This increases conversions significantly.
Common Mistakes to Avoid While Prompting in InVideo AI
- Using vague instructions
- Forgetting target audience details
- Not specifying video purpose
- Missing CTA
- Overloading the prompt with unrelated details
- Not defining tone and visuals
Avoiding these ensures clearer, more purposeful outputs.
How to Optimize Prompts for Better Marketing Performance
1. Analyze Competitor Videos
Extract what works:
- Opening hook
- Tone
- Pacing
- Visuals
- CTA style
2. Use A/B Prompt Testing
Example:
- Prompt A focuses on storytelling
- Prompt B focuses on energetic visual pacing
Compare results and refine.
3. Add Micro Details
The more specific the prompt, the more accurate the output becomes.
Mastering Prompts for InVideo AI Marketing Success
Crafting effective prompts is essential for producing high-quality marketing videos in InVideo AI. When we combine clear objectives, audience insights, benefit-driven messaging, strong CTAs, and precise visual instructions, we unlock the full power of AI-driven video creation.
By mastering prompt structures, using advanced techniques, and avoiding common mistakes, we can generate compelling video content that elevates visibility, strengthens brand positioning, and significantly boosts conversions.